~4x revenue, quarter over quarter
Revenue before$219K
Revenue after$870K
Google Ads & Meta Ads Specialist
You Don't Need Bigger Budgets. You Need Smarter Ads.
I plan, launch and scale Google and Meta campaigns for e-commerce, SaaS and lead-gen brands, and I judge them on revenue, not clicks.
5+ years · 25+ accounts · replies on WhatsApp within hours
16.4x
ROAS on Meta
ROAS on Meta
4x
revenue in a quarter
revenue in a quarter
−25%
Google spend, 4x value
Google spend, 4x value
Ad budget managed$0K+
Accounts managed0+
Years experience0+
Client satisfaction0%
Client results
Real Dashboards. Before & After.
Swipe through five accounts. Tap Before / After to see the actual revenue dashboards.
+$664K year over year
Revenue before$1.89M
Revenue after$2.56M
Revenue nearly doubled in one quarter
Visitors104K → 249K
Revenue$545K → $1.04M
4x conversion value on 25% less spend
Ad spend$29.8K → $22.3K
Conv. value · ROAS$118K · 5.3x
ROAS 2.67x → 16.4x while scaling spend 3x
Purchases384 → 5,768
Revenue$28.9K → $515K
What I do
Two Platforms. One Creative Engine.
I go deep on the two platforms that drive most revenue, and I plan the creative, not just the campaigns.
INTENT
Google Ads
Capture people already searching for what you sell, and turn that intent into sales.
- Search with tight keyword and match-type control
- Performance Max and Shopping on a clean product feed
- YouTube for reach and remarketing
- Conversion tracking and enhanced conversions done right
DEMAND
Meta Ads
Create demand on Facebook and Instagram with creative that stops the scroll and converts.
- Full-funnel prospecting and retargeting
- Advantage+ shopping campaigns
- Structured creative testing to find winners fast
- Pixel and Conversions API so Meta optimizes on real sales
Creative strategy
Ads win or lose on creative
01Angles & hooks
The message that makes buyers stop.
02UGC & briefs
Content that comes back usable.
03Testing framework
One variable at a time.
04Iterate on winners
Variations before ads fatigue.
How I work
MY ROADMAP
From first call to scaled spend. Ten steps, no guesswork.
- 01Understand the businessPlan
- 02Account structurePlan
- 03Platform selectionPlan
- 04Competitor researchPlan
- 05Creative researchPlan
- 06Creative strategyPlan
- 07Execute in campaignsLaunch
- 08Launch campaignLaunch
- 09MonitorScale
- 10ScaleScale
Supporting channels
Added when the plan calls for them, on the same tracking and creative.
TikTok AdsSnapchat AdsEmail (Klaviyo)
My stack
Tools I Work With
Want results like these on your account?
Get a Free AuditReviews
What Clients Say
Consistent six-figure months without raising ad spend
Cost per lead cut by more than half in 30 days
5.6x ROAS in a crowded niche, after other media buyers failed
8,000+ qualified leads from a single campaign
PKR 2 Cr+ in sales from a single city
Customer acquisition cost down 40% through creative testing
About me
Hi, I'm Umer Sajjad
I'm a performance marketer from Karachi with 5+ years of running paid media for e-commerce, SaaS and lead-gen brands in the US, UK, Canada and Pakistan.
I focus on Google and Meta and go deep on both, from tracking setup to creative testing to scaling what works. Every decision starts with the data and ends with revenue.
Let's TalkFAQs
Questions, Answered
What types of businesses do you work with?
E-commerce, SaaS, service businesses and lead-gen brands across many industries.
Which platforms do you specialize in?
Google Ads and Meta Ads are my core, and where most of my results come from. When the plan calls for it I also run TikTok, Snapchat and Klaviyo email as supporting channels.
What budget do I need?
Clients have run anywhere from $10K to $250K a month. The strategy is built around your stage, not a fixed package.
Do you provide creatives or just run ads?
Both. I give strategy and copy direction, work with your creative team, or recommend creators.
What's included in the free audit?
A 20–30 minute review of your current ads (or a fresh plan if you're starting out), with platform recommendations and where to scale.
How soon will I see results?
Early traction usually shows in 2–4 weeks. Full optimization takes 60–90 days.
Free ads audit
Ready to Earn More Than You're Spending?
Tell me a little about your business. It opens WhatsApp with your details filled in, so we can start right away.
Or reach me directly
WhatsApp+92 319 2040906 Email[email protected]Based inKarachi · working worldwide